Las Vegas Embraces Niche Marketing for Same-Sex Marriage

Goodbye, bridal room.

Inside the wedding chapel at the Luxor, it’s now referred to as the “pamper room.” Gender-neutral paperwork and alternatives to the traditional bouquet and boutonniere accommodate same-sex couples ready to tie the knot.

The number of couples choosing to say “I do” at the resort is up about 10 percent this year, an increase the staff attributes to same-sex weddings, according to MGM Resorts.

Read More.https://www.reviewjournal.com/local/local-las-vegas/las-vegas-embraces-niche-marketing-for-same-sex-marriage/

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